Search is splitting: classic ten blue links plus AI summaries that synthesize multiple sources. GEO (generative engine optimization) is about being the source those summaries trust.
Key takeaways
- Answer the question in the first two sentences under each H2.
- Use concrete nouns (product names, regions, dates) models can cite.
- Refresh stats quarterly; stale numbers rarely get picked up.
- Add a short FAQ with crisp Q/A pairs.
- Link to primary sources you control (docs, research, filings).
Does keyword density still matter for GEO?
Repeating phrases adds little. Entity coverage matters more: who you are, what you sell, where you operate, and proof (certifications, customers, methodology). Models extract structured facts, not keyword spam.
How should SaaS blogs change in 2026?
Lead with decision-grade detail: pricing bands, integration requirements, migration steps, and failure modes. Thin listicles rarely become citations. If you want help aligning content with search and AI surfaces, explore our SEO and local visibility services.