Nitro Tech Media was proud to participate as a sponsor and exhibitor at CTBEX 2026, the 4th annual CALABARZON Tourism Business Exchange organized by CAITO (Calabarzon Alliance of Independent Tour Operators, Inc.). This year's edition marked a significant milestone for the region with the official launch of ONE CALABARZON, a unified push to position the region as a leading tourism destination in the Philippines.
Our role at the event
Nitro Tech Media's presence at CTBEX 2026 spanned three fronts:
- Sponsorship: our brand appeared as "Powered by Nitro Tech Media" across the event's looping LED screen visuals, AVP, and introductory videos, and we were acknowledged from the stage during the program.
- Exhibition: a dedicated booth on the exhibition floor, where our team engaged directly with hospitality and travel businesses throughout the day.
- Digital infrastructure: the design and launch of CAITO's official website (caito.org.ph), giving the organization a permanent digital home to represent its member network beyond the event itself.
Meeting the floor: over 100 businesses reached
Over the course of the event, our team distributed calling cards and product brochures to more than 100 exhibiting businesses, spanning hotels, resorts, travel agencies, insurance providers, and local tourism offices from across the CALABARZON region and beyond.
These conversations reinforced something we've long believed at Nitro Tech Media: most hospitality and travel businesses in the region are still managing guest inquiries manually, through Messenger, screenshots, and memory, with no structured way to turn a conversation into a trackable quotation or lead.
Introducing Nitro Concierge
At CTBEX 2026, we formally introduced Nitro Concierge to the floor, our AI-assisted hospitality sales tool built specifically for front-desk and sales teams at hotels, resorts, and travel agencies.
Nitro Concierge takes a pasted guest conversation and turns it into:
- An extracted guest profile (dates, party size, intent)
- A matched package from the property's own catalog
- An accurately priced quotation using real rates
- A suggested reply staff can review before sending
- A branded PDF quotation
- A trackable lead in a simple pipeline board
Unlike generic AI chat tools, Nitro Concierge is built around each business's own rooms, packages, and rates, and staff always stay in control, since the AI never sends anything directly to a guest.
We're currently onboarding founding partners into a private beta, and the response from businesses we spoke to at CTBEX 2026, many of whom described the exact manual-quoting pain point Nitro Concierge was built to solve, has been a strong signal that we're building the right thing.
Thank you
We extend our sincere thanks to CAITO, Chairperson Lorie Tepora, and the entire organizing team for the opportunity to be part of CTBEX 2026 as a sponsor, and for entrusting us with CAITO's digital presence. We're also grateful to every business that visited our booth, asked questions, and took the time to learn about Nitro Concierge.
CTBEX 2026 is behind us, but for Nitro Tech Media, this is just the starting point for deeper engagement with the tourism businesses of CALABARZON.
Interested in Nitro Concierge for your hotel, resort, or travel agency? Reach out to our team to learn about our founding partner program.