Sustainability and speed share the same lever: less waste per page view. In 2026, buyers and search engines both reward efficient sites.
TL;DR
Compress images with modern formats, cache aggressively at the edge, avoid autoplay video heroes, and measure real-user Core Web Vitals - not synthetic-only vanity scores.
Does green hosting move the needle?
Renewable-powered regions help, but frontend bytes dominate user-side energy. Fixing LCP usually cuts more carbon than swapping regions alone.
What is a realistic image policy?
Serve responsive sources, cap hero dimensions, lazy-load below the fold, and prefer vector or CSS where possible. For media-heavy brands, pair CDN rules with content governance so editors cannot upload 8 MB PNGs.
We bundle performance with delivery: web design and development and ongoing maintenance.